This project outlines the visual strategy for MEO's “Blue Friday” 360º campaign-a major annual sales event. The creative concept merged the brand's discounts with the portuguese tradition Santos Populares (Village Fairs).

As the Art Director, I created these visuals and concept, ensuring their consistent execution across a full range of communication channels, such as TV, OOH, retail environments, and social media platforms.

The campaign's success was validated by MEO's Product Area, which praised the visual execution and formally recognized it as “the best product campaign to date”.