360º Campaign for
MEO Saldos
MEO Sales Campaign
The challenge was to create a high-impact seasonal 360 Sales campaign for MEO, and effectively communicate the vast variety of products on discount.
To achieve this, and while maintaining the brand's established playful tone, our team (myself,the copywriter and the creative director) developed the central concept:
The strength of this idea is two-fold:
Literal Invitation: The phrase directly serves as an unmissable call to action, encouraging “everyone” (“Tudo aos”) take advantage of the discounts
Strategic Wordplay: It simultaneously capitalizes on the near-identical sound between "SALDOS" (Sales/Discounts) and "SALTOS" (Jumps). This phonetic duality provided an energetic and dynamic theme that was visually represented in the campaign.
“Tudo aos saldos”
TV spot
The film was executed using stock footage, strategically chosen to illustrate diverse moments of everyday "jumps" (saltos).
The soundtrack played a critical role in the campaign. We made an adaptation of the party-rhythm of Kriss Kross's "Jump" to create a compelling, upbeat atmosphere changing the chorus to “ Saltos, saltos!”
Storyboard
